Until the end of the summer BMW opens its first plant in South Korea. Construction of the test center 54 km from Seoul cost the Bavarian concern of 55 million euros.
The complex housed asphalt track to evaluate the performance of acceleration, braking and handling, as well as a special area for test drives SUVs and crossovers BMW. Plans to open a center-based programs and various training and driving courses for owners of BMW.
The manual of the Bavarian concern believe that spent a considerable sum not in vain, and the opportunity to experience the BMW in the beneficial impact on the image of the brand among Koreans. However, BMW and already holds a leading position in the premium segment of the automotive market in South Korea, said the agency Automotive News.
Expected to attend the new BMW plant in South Korea will be able to 200 000 potential customers per year, starting from 2016, and the center will be able to at least recoup their operating costs. The complex was the third such center after the BMW Welt in Germany and opened last year in Shanghai.
The complex housed asphalt track to evaluate the performance of acceleration, braking and handling, as well as a special area for test drives SUVs and crossovers BMW. Plans to open a center-based programs and various training and driving courses for owners of BMW.
The manual of the Bavarian concern believe that spent a considerable sum not in vain, and the opportunity to experience the BMW in the beneficial impact on the image of the brand among Koreans. However, BMW and already holds a leading position in the premium segment of the automotive market in South Korea, said the agency Automotive News.
Expected to attend the new BMW plant in South Korea will be able to 200 000 potential customers per year, starting from 2016, and the center will be able to at least recoup their operating costs. The complex was the third such center after the BMW Welt in Germany and opened last year in Shanghai.
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