As part of the new development strategy of General Motors, Opel decided to make a brand of premium, and its salons - more and Chevrolet completely removed from Europe to stop the internal competition.
General Motors continues to reorganize its European business: in connection with the departure of Chevrolet with 85% of the regional market of the former dealers of this brand now only sell cars Opel.
On it informs edition Automotive News citing Chief Financial Officer Opel. Last month, it was officially announced that all the activities of GM Europe will take control of the newly formed Opel Group. European buyers suggest a group to replace the Opel, Chevrolet line of budget models that will be released under a new sub-brand.
Over the past 12 years, American car giant lost in Europe $ 18 billion. In this regard, it was decided to reorganize the unprofitable brand Opel, which GM will cost 4 billion euros.
Was originally declared goal - to get to the break-even level in 2016, but this spring, the head of the German brand Karl-Thomas Neumann promised to achieve this result for the year before.
General Motors continues to reorganize its European business: in connection with the departure of Chevrolet with 85% of the regional market of the former dealers of this brand now only sell cars Opel.
On it informs edition Automotive News citing Chief Financial Officer Opel. Last month, it was officially announced that all the activities of GM Europe will take control of the newly formed Opel Group. European buyers suggest a group to replace the Opel, Chevrolet line of budget models that will be released under a new sub-brand.
Over the past 12 years, American car giant lost in Europe $ 18 billion. In this regard, it was decided to reorganize the unprofitable brand Opel, which GM will cost 4 billion euros.
Was originally declared goal - to get to the break-even level in 2016, but this spring, the head of the German brand Karl-Thomas Neumann promised to achieve this result for the year before.
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