It was the market's reaction to the new XC90 crossover model will demonstrate whether Volvo to enter the group's most successful premium brands.
Creating a brand new Volvo XC90 leadership is perceived as part of a strategic policy to a sharp increase in sales. Scandinavians are going to eliminate the backlog market Volvo from the three most popular premium brands - Mercedes-Benz, Audi and BMW. And that the new SUV should show whether the right way is the Swedish brand.
"We just do not get a second chance. This should work, and we are sure that will work," - said the head of Volvo Hakan Samuelsson Agency Automotive News.
In addition, the new XC90 has yet to demonstrate the viability of the company and in a new way: the SUV will be the first model created by Scandinavians in the composition of the Chinese group Geely.
It is, in fact, the first Volvo, the development of which was carried out in the mode of complete independence from the technology Ford, which were widely used by the Swedes in the past. "I hope that this product will allow Volvo to regain self-confidence," - said the head of Geely Chinese billionaire Li Shufu.
At the heart of Volvo XC90 is a completely new modular platform SPA, which was later to become the basis for other new brands. It is assumed that the most powerful version of the SUV will get a hybrid power plant capacity of about 400 horsepower, and the rest will be equipped with four-cylinder engines entirely new family of Drive-E.
Creating a brand new Volvo XC90 leadership is perceived as part of a strategic policy to a sharp increase in sales. Scandinavians are going to eliminate the backlog market Volvo from the three most popular premium brands - Mercedes-Benz, Audi and BMW. And that the new SUV should show whether the right way is the Swedish brand.
"We just do not get a second chance. This should work, and we are sure that will work," - said the head of Volvo Hakan Samuelsson Agency Automotive News.
In addition, the new XC90 has yet to demonstrate the viability of the company and in a new way: the SUV will be the first model created by Scandinavians in the composition of the Chinese group Geely.
It is, in fact, the first Volvo, the development of which was carried out in the mode of complete independence from the technology Ford, which were widely used by the Swedes in the past. "I hope that this product will allow Volvo to regain self-confidence," - said the head of Geely Chinese billionaire Li Shufu.
At the heart of Volvo XC90 is a completely new modular platform SPA, which was later to become the basis for other new brands. It is assumed that the most powerful version of the SUV will get a hybrid power plant capacity of about 400 horsepower, and the rest will be equipped with four-cylinder engines entirely new family of Drive-E.
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